Tuesday, June 9, 2009

The Story of Stuff


"The Story of Stuff" is telling a story about modern products' life cycles in a very different viewpoint from typical description in textbooks.

I think this is a good example to demonstrate how complex ideas or theory can be shown in a simple and fun way by the help of meaningful and organized drawings but not to have to be sophisticated ones. This is also the value lying in the power of hand drawings.

I really appreciate their efforts to promote the values of no over-consumption and admire their works in visualizing the story which make it simple and easy to understand, and easy to spread out.

The company, Free Range Studios, which produced the film, shared an interesting idea with the expectations in Visual Thinking. Their idea is "While other creative agencies work to sell products, we work to sell ideas that build a more just and sustainable world. We're driven by a belief that the right stories told in revolutionary ways can transform society. Let us help you tell yours."

Yes! Visual thinking can help to tell the right story told in revolutionary ways to draw people into the picture and bring them deep into the concepts and ideas immediately with the power of hand drawings.

Here is also a version of 10 languages translation, including Dutch, English and Traditional Chinese. Enjoy it!

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