Sunday, June 21, 2009
Giulia E La Crisi By MediaseTube
This is a video produced by Coca-Cola as their advertisement in Italy. It is in Italian, but I think you can simply understand the story of this footage. Because of the simply hand-drawing style, Coca-cola can easily sell its image as a drink which should be on the dinning table, which is probably forbidden by all mothers in every family.
Maybe it's a little bit misleading as the purpose of the advertisement is to overturn the Coca-Cola's image in most families. However, to some points, it is evident that the power of hand-drawing was represented in this promotion.
Walter, thanks for sharing the video!
Labels:
Inspiration,
Visual thinking
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