It is a video produced by commoncraft. They produced the video to explain something we might hear from a lot in daily life but never got a chance to look into them deep, for example, twitter, podcasting, blogs, electing a US president, and even "Zombies!". With simple drawing elements and light animation effects, they create a special visual language to explain complex things.
Like the quate from the website, "Make complex things easy to understand.", the videos made of simple elements are rather serious in the way to produce it. I believe to select a right element is already not easy, not to mention setting the flow of video frames, writing professional scripts, and a good, simple story.
I think it doesn't look as simple as it is. This reminds me that last time Dennis talked about his opinions with what the difference is between artists, drawers, and visual thinkers. Artists and drawers do their works with their inner inspirations rather than with outer stimulation. However, visual thinkers have more to deal with since they work with people probably they are not even familiar with. They have to open their senses to receive information and interpret them into a easy-to-understand picture even it results from a complex issue.
So, translating something complex into simple and storytelling work is simply not an easy task. The process demands more cautions on reflecting and experiencing the world and people surrounding you.
No comments:
Post a Comment