Focus of the Project in JAM's Work Categories

After the five-year practicing, this year (2009) is a watershed for JAM visual thinking to rethink their future strategy in Visual Thinking. The categories of their previous projects indicate what they are capable to do and how much involvement of the Visual Thinking method are in each category. The involvement here means the degree that JAM visual thinking can be part in the problem-solving process with their clients.

Almost the JAMmers graduated from the Industrial Design faculty in Delf University of Technology. Designer-orientation minds motivate JAMmers to consider more about the solutions for their clients instead of being a fast and reflective drawer only producing pretty drawings. The idea triggers JAM to put their strategic focus on group sessions and long-term projects .

In the graduation project, I chose the Visual Thinking group sessions as the focus of the study because, on one hand, the group sessions can provide a holistic reflection with the effectiveness of Visual Thinking, and, on the other hand, the long-term projects need longer time to follow and more aspects to observe which can hardly scale in a 23-week research.