Procedures of Contextmapping Research in JAM

Contextmapping research involves the following several phases: “Preparation phase”, “Sensitizing phase”, “Deep reflection sessions”, “Case studies”, “Analysis”, and “Communication” (See Figure above). The findings of the Sensitizing and Deep reflection sessions, and Case studies are analyzed in the Analysis phase. In the Communication phase, the findings in the Analysis phase are represented in a way to communicate learned insights to the following designers and inspire them.