Review IV. Conceptualization

In order to develop an efficient concept to eliminate the stereotype in sessions, a concept will be developed to inspire participants and facilitators initial awareness about Visual Thinking in the beginning of the sessions. As a result, the effectiveness of Visual Thinking will not be shadowed by the stereotype.



3 concepts (1, 2 & 3) were developed and examined by experienced Visual Thinkers in JAM visual thinking.


The feedback from the JAMmers is summarized into two guidelines: "1. The idea should be comfortable for everyone in sessions including Visual Thinkers." and "2. It should make quick effects in a small group which is around ten people."


Finally, the suggested idea is a double-sided name card. On one side, it is a serious and polished portrait photo. On the other side, it is a hand drawing self-portrait on a piece of rough paper. This concept is to play upon with people’s stereotype that science and art cannot coexist. It is going to express the idea that actually Visual Thinkers’ works are completed with the coexistence of values in two sides of the brain.

With the design of doubled-sided name card, Visual Thinkers can easily gain attentions from the participants and have the chance to impress them in the first sight. Taking advantage of the social manners to exchange name cards, Visual Thinkers can also feel easy to hand out the name cards quickly in a small group.