Feedback on Three Concepts

These proposed concepts, Name Card, Info Cube, and Story Telling Cards are evaluated with JAMmers. The JAMmers are asked to simulate the possible scenarios and give their feedback about if the concept meets the design requirements. The key points of the feedback are listed as the following.

Concept 1. Name card
This concept to arouse the curiosity early is welcomed by all of the JAMmers. JAMmers agree that the concept can express the essence of Visual Thinking in a creative and inspiring way, which fits the requirement, “awareness hammer”. The double-sided concept is welcomed by the advantage to show that the inner logical thinking is also part of their values in sessions. The portable size is also welcomed by the JAMmers, which people can simply put it in their wallets.
However, there are doubts on the timing to deliver the name cards in the beginning of sessions. Only one of the JAMmers confirms that it is a proper timing while the majority of them is used to deliver name cards after sessions. They also suggest that to deliver name cards is too time-consuming to make effects in a large session.

Concept 2. Info cube
This concept is valued as the most original and eye-catching concept. JAMmers all agree that it provides multiple ways to demonstrate the story behind the concept. It could catch longer attention while people play with it because of its handy size and shape.
JAMmers do not agree that the concept can express the value of Visual Thinking clearly because the intriguing shape can mislead people to a different interpretation instead of focusing on the relationships of the small drawings. They also point out that it will take time to express the story and can only be useful when you demand several minutes in a small group.

Concept 3. Storytelling card
The storytelling cards are valued to involve a group to spend quality time understanding Visual Thinking. The flexibility of the concept is also credited by the JAMmers.
However, it will require a decent amount of time which is not realistic in generally tight-scheduled sessions in JAM visual thinking. This reality makes the concept difficult to be implemented in the practice of Visual Thinking sessions.

Discussion
The double-sided concept in “name card” indeed gained the most positive feedback in its value to imply that the functions of Visual Thinkers in sessions do not only lie in the entertaining drawing skills. It will arouse the curiosity on Visual Thinkers’ doing and help to break the long-lasting stereotype that the drawers are artists but no serious thinkers.

The concept should affect people in a very short time and inform the values of Visual Thinking clearly but not overwhelmingly. The concept is expected to make effects with a group of people in a short time. Otherwise, the concept cannot influence the performance of a Visual Thinking session significantly.

To sum up, the double-sided concept embedded in “name card” is the concept which is worth to build on to inform participants correctly with its simplicity and potential to break people’s stereotype on Visual Thinkers. It is also suggested that JAMmers could develop their own idea based on the double-sided concept, which they can feel comfortable to use.