Visual Summary of the Whole Project

The graduation project is a collective project between TUDelft and JAM visual thinking. This study is devoted to unveil the potential of Visual Thinking in business sessions and to eventually improve the effectiveness of the method.
JAM visual thinking, a consultancy company based on the Netherlands, features in providing various products from visualization to suggestions of strategies with their drawings. This graduation project is conducted to help JAMmers to harness the magic power of Visual Thinking effectively.

“Visuals” and “logical thinking” have been torn apart by modern educational systems. Nowadays, the gap is re-bridging when Visual Thinking, a facilitation method, is developed in the mid 21st century. But Visual Thinking process is still unknown in studies of the effects of Visual Thinking although it results in an ineffective session. To solve the problem, a visual summary is composed to describe general process, techniques, and benefits of Visual Thinking in previous studies in the chapter 2. However, human interactions are not paid equal attention to their influences in Visual Thinking process.

In order to understand the human interactions in Visual Thinking sessions, a research method, Contextmapping, is applied to explore and study the experiences of JAMmers in business practice. An experimental method is also applied to analyze the data collected. The conclusions of two research questions are translated into visuals to communicate the findings. Visual Thinkers are proved performing a balanced left-brain and right-brain role in Visual Thinking sessions. They have to deal with people’s stereotypes to drawers in order to get early acceptance. Otherwise, the effects of Visual Thinking will be compromised significantly because of the misunderstanding impression.

The final suggested idea is developed to solve the eliminate the stereotype and therefore to improve effectiveness of Visual Thinking method in business sessions. Conclusions of the graduation project, recommendations for the future study on Visual Thinking, and reflections on the whole process of the study are elaborated in the end of the report.